Wise Man
Wise Man Marketing
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you’re surprised; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.
‘Here’s the deal’
‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.’
‘I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.’
‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’
‘I will have all this ready in two days and it will cost you less than a small advertisement in your typical trade journal.’
He pauses. ‘Interested?’
Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door.
But let’s just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the humble online survey.
Stop for one moment and start to associate an online survey not with ‘market research’ but with ‘marketing’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is quick, direct, effective and low cost.
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. But unlike a billboard where the number of people that see an advert has to be estimated (based on an arbitrary percentage of total volume of traffic), the online survey records the number of times a survey is started.
Surveys can ask demographic questions such as gender, age and nationality and in doing so you are obtaining metrics about the effectiveness of your promotion and are interacting with the respondent on a one-on-one level.
Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using a website like http://www.surveygalaxy.com/ it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
‘So tell me. Do we have a deal?’
About the Author
Martin Day is a Director of Survey Galaxy a web site that allows anyone to create, design and publish online surveys. For more information please visit
http://www.surveygalaxy.com/
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James Blunt – Wisemen [OFFICIAL VIDEO]
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Wise Men Still Seek Him Car Fridge Magnet Jesus Faith God Christian Brand New $3.99 Wise Men Still Seek Him Bumper Magnet. Just because wise men traveled to seek Jesus thousands of years ago, doesn’t mean you can’t seek Him today. This bumper design is a great reminder of that, and it fits perfectly on the back of any vehicle. Dimensions: 2 7/8″ x 10 7/8″… |
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Back to Bedlam $2.00 As a piece of propaganda, James Blunt’s album Back to Bedlam does more for changing the face of the British Army than a series of television adverts ever could. Swapping a rifle for a guitar, the former cavalryman’s ballad-heavy debut is a clearly aiming to win the battle for the public’s hearts and minds. The U.K. success of singles like “You’re Beautiful” and “No Bravery” (inspired by his time s… |
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Collection $6.58 When Bonnie Raitt collected four Grammies for her 1989 multiplatinum breakthrough Nick of Time, it offered sweet justification for fans that had followed her through years of great recordings but plenty of hard luck in terms of commercial success. The Bonnie Raitt Collection shows why those fans were right all along. From the early blues-mama stylings of “Give It Up or Let Me Go” and “Love Me Like… |
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Everything You Need $6.99 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Garbage Picking Field Goal Kicking Philadelphia Phenomenon [VHS] $9.99 … |
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The Fourth Wise Man [VHS] $8.45 Based on Henry van Dyke’s classic, The Story of the Other Wise Man, this fictional story set in Biblical times is told in gently comic terms. A Magi named Artaban (Martin Sheen) sees a sign in the heavens that he hopes will lead him and his faithful servant to the Messiah. Artaban takes with him three precious gifts to present to the Messiah. For 33 years Artaban pursues Jesus, only to miss Him at… |
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The Other Wise Man $8.9 Because he is helping others, a fourth Wise Man delays journeying with the other Magi to see the newborn Jesus, but thirty-three years later he has an unusual opportunity to meet his Savior. |
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The Wise Man`s Fear (Paperback) $11.46 In The Wise Man`s Fear, Kvothe searches for answers, attempting to uncover the truth about the mysterious Amyr, the Chandrian, and the death of his parents. Along the way, Kvothe is put on trial by the legendary Adem mercenaries, forced to r… |
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The Wise Man`s Fear (Hardcover) $18.08 255 characters or less! |
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The Story of the Other Wise Man $5.03 “I do not know where this little story came from–out of the air, perhaps. One thing is certain, it is not written in any other book, nor is it to be found among the ancient lore of the East. And yet I have never felt as if it were my own. It was a … |
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From Wild Man to Wise Man $10.68 A revised and updated edition of the author`s earlier best-seller, The Wild Man`s Journey: Reflections on Male Spirituality adds three chapters that discuss John the Baptist, Saint Paul and grief. Original. |
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The Wise Man`s Fear (Compact Disc) $21.37 Description not available. |
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The Wise Man`s Fear (Compact Disc) $13.36 Description not available. |
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El temor de un hombre sabio / The wise man`s fear (Paperback) $23.49 Kvothe continues on his quest to reclaim the honor of his family in the Fae realm and learn the truth about the death of his parents and Amyr, the Chandrian. |
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The King’s Chessboard $6.92 When the wise man refuses to accept a reward for his service to the king, the king insists and so the wise man asks for a payment of rice for each square of the king’s chessboard–the amount to be doubled each day. Soon the royal granaries are alm… |
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The Wise Fool (Hardcover) $14.84 A retelling of twenty-two Middle Eastern folktales about Mulla Nasreddin Hoca, a wise man remembered for his insightful and humorous stories. |
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Too Much Noise $6.86 Peter thinks his house is noisy until the village wise man teaches him a lesson in perspective. |
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Pezzettino $10.74 Little Pezzettino is so small he is convinced he must be a piece of somebody else. A wise man helps him discover the truth. |
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Ming Lo Moves the Mountain $6.92 Ming Lo’s cranky wife insists that he move the mountain so its falling debris won’t damage their house. The village wise man has |
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Cedarmont Kids – 100 Singalong Songs For Kids $11.25 Disc 1:DISC 1:Wheels On The Bus, TheDo Your Ears Hang Low?Joshua Fought The Battle Of JerichoWise Man And The Foolish ManAlphabet Song, The (ABC Song)Polly, Put The Kettle OnRocka My SoulSkinn… |
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To Train Up a Child (Paperback) $7.87 Three thousand years ago, a wise man said, “Train up a child in the way that he should go and when he is old he will not depart from it.” Good training is not crisis management; it is what you do before the need of discipline arises.Most parenting… |
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Uriah Heep – Firefly $13.36 Disc 1:Hanging Tree, TheBeen Away Too LongWho Needs MeWise ManDo You KnowRollin` OnSympathyFireflyCrime of Passion – (Bonus Track, B-Side)Far Better Way [Demo Mix], A – (remix, Bonus Trac… |
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Awesome Jokes $4.9 What does a frog say when it sees something terrific? Toad-ally awesome! That’s exactly what you’ll say about this cartoon-filled collection of jokes, puns, and riddles. Enjoy smart remarks from The Warped Wise Man (Basketball is just a lot of hoo… |
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What Would Keith Richards Do? (Hardcover) $10.77 The perfect gift for the legions of fans of the Rolling Stones: timeless wisdom and spiritual beliefs inspired by one of the world’s great survivors, Keith Richards. What is a wise man? What is a prophet? |
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The Man Who Wanted to Be Happy (Paperback) $10.15 At the end of a holiday in Bali, Julian, an unhappy schoolteacher decides to meet a renowned local healer, Samtyang. Through daily sessions at the wise man`s house, he begins to identify the source of his unhappiness as a series of simple… |
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Little Oxford Dictionary of Quotations (Hardcover) $17.07 “Life is either a daring adventure or it is nothing.” “The fool wonders, the wise man asks.” “Comedy is tragedy plus time.” “Friends are the sunshine of life.” It is hard to imagine a more convenient reference–and a more engaging book to browse in–t… |
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Anat BenDavid – Virtual Leisure $19.71 Disc 1:RussiaPoor R FatIkeaRobotkidMoon BoomBoom BoomEl-NoFuzzy NippleVirtual LeisureDyke RiderMild WindWise ManBeg LondonWe`re Having Some Good TimeNimm Dich in … |
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The Shepherd, the Angel, And Walter the Christmas Miracle Dog (Paperback) $11.78 Massively syndicated humorist Dave Barry tells the first-person story of 13-year old Doug Barnes who is demoted from Wise Man to Shepherd in the Christmas pageant which threatens his chances of winning the heart of the sweetest girl in school, Judy Fla… |
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Wiley – 100% Publishing [Digipak] $15.41 Disc 1:Information Age100% PublishingNumbers In ActionBoom Boom Da NaYour IntuitionI Just Woke UpWise Man and His WordsTalk About Life – (featuring Daniel De Bourgh)Yonge Street (1,178 Miles L… |